Top 5 Beauty Retail Apps on Android in New Zealand - Q1 2023

In the first quarter of 2023, the performance of the top 5 beauty retail apps on the Android platform in New Zealand revealed interesting trends in terms of downloads and active users. Here's a detailed look at how each app fared:

SEPHORA - Beauty Shopping experienced fluctuating weekly downloads, starting with 433 downloads in late December and ending the quarter with 317. Active users showed a slight downward trend from 4.9K to 4.7K over the same period.

MECCA - Beauty Shopping had a consistent performance in downloads, beginning with 364 and concluding the quarter at 167. However, no data on active users was available.

OLIVEYOUNG GLOBAL saw a gradual decline in weekly downloads from 164 at the start of the quarter to 60 by the end. Active users remained stable, hovering around 300 to 330 throughout the quarter.

Representante Eudora maintained a steady download rate, starting with 30 and peaking at 42 in early February before stabilizing at around 35. Active users showed a slight increase from 145 to 173 over the quarter.

Nykaa - Beauty Shopping App had a variable download trend, beginning with 114 downloads and ending with 21. Active users remained relatively stable, fluctuating slightly around the 500 mark.

For more detailed insights and data, visit Sensor Tower.